Solar power energy drink

Is solar power a good energy drink?

Solar Power, a subsidiary of Heineken, has entered the energy drink market with a campaign via GOVT Singapore called “Good Energy Only”, a play on the fact that unlike most energy drinks on the market, it uses all-natural ingredients.

What is a solar power energy drink?

The new Solar Power energy drink combines all the attributes consumers want in their beverages namely natural ingredients, renewable energy and oneness with the environment. In Singapore, the approach taken the The GOVT PTE LTD is to focus on positioning Solar Power as the choice of good energy. Here is how the agency describes the approach:

Does Heineken have a solar energy drink?

Heineken, a well-known beer brand in Singapore has recently launched their new Solar Power Energy Drink. The drink is all-natural and offers consumers renewable energy with no negative side effects thanks to its vitamins C & D boost! We were at Pasir Ris White Sands and there was a gig happening just outside the mall.

Is solar power a 'good energy only' brand?

Heineken-owned brand Solar Power has entered the energy drink market with a campaign via GOVT Singapore called “Good Energy Only”, a cheeky campaign that highlights the brand’s use of all-natural ingredients while poking fun at overdone portrayals of “good energy.”

Is Heineken launching a new energy drink in Singapore?

Heineken has launched a new non-alcoholic drink in Singapore that offers an all-refreshing, all-natural energy drink with a boost of vitamins C and D. The new Solar Power energy drink combines all the attributes consumers want in their beverages namely natural ingredients, renewable energy and oneness with the environment.

Why are energy drinks so popular?

According to Solar Power, the concept comes from the insight that most people associate energy drinks with moments of exhilaration, adventure and high impact activities. But sometimes, consumers need a re-charge of energy even in everyday scenarios and moments.